Your tools for starting your social media business are divided into 6 sections. These tools are yours to use – you can rebrand them with your logo and use them to build your own successful social media empire. All of the tools can be downloaded and edited using Microsoft Office products (word, excel and powerpoint). PDF versions are also available so you can see the files in their original format.
[tabby title=”Set-Up”]
In the setup section, you’ll get everything you need to quickly and easily get your business up and running. These assets are intended to get you off to a quick start with “good enough” logos and websites that you can create to start your business without investing thousands of dollars or hundreds of hours. Once you start getting clients and making money, you can upgrade to professionally crafted logos and websites.
Quick Logo Builder
Creating a logo for your business can be time consuming and expensive. Our quick logo builder will help you create a logo quickly that you can start using immediately. It isn’t perfect, and as you grow you will probably want to create a custom logo, but this will get you stared fast once you choose a business name. Don’t waste time and money on a logo until you have clients.
Download powerpoint interactive logo builder
How to Quickly Build Your Business Website
This tool gives you some basic information on how to quickly setup your website using site-building tools. With this DIY (Do-It-Yourself) model you can quickly build a website to create your business presence and upgrade it to a fully customized professional site after you are generating revenue.
Content For Your Website
We save you time populating your website – this website content builder includes everything you need to get your site up FAST. It includes the pages that you need and customizable copy. Copy this content as-is or customize it to match the tone and style of your business. You’ll find copy for all of the pages of your site.
20+ Images That you Can Use
This zip file contains 20+ files that you can use to promote and market your business – use these on your websites, on social networks and anywhere else you want.
Download a Zip File with 20+ Images
[tabby title=”Marketing”]
These marketing assets with help you market your business in a professional way. You can fully customize all of the marketing materials with your own logo and adapt the copy to match your professional style. These templates and tools will help you to quickly start marketing your businesses and building your credibility.
Customizable Brochure
This brochure can be used as-is or completely customized. It is 2-pages making it ideal for quick printing or emailing to clients or prospects. You can simply drop-in your logo and be ready to go, or you can customize it to match your brand and business strategy. This makes you look professional and organized and is a great sales and marketing tool
Free Consultation
A free consultation is a powerful marketing tool – you’d spend an hour on a sales call anyways and a free consultation gives you the opportunity to show your stuff, and is more appealing to a business than a sales call. This is your time to shine. The free consultation tool outlines why you should do a free consultation and how to structure the consultation time. If your prospect doesn’t have any clear questions, be prepared to give them some advice or tips on how businesses like theirs are using social media. The free consultation is a great new-client lead generation tool.
Using Speaking to Get Clients
Speaking at events is a great way to build your reputation and visibility and ultimately – to get clients. Many business professionals find that speaking to local groups generates leads and opportunities for years to come. This document discusses local groups to target for speaking, how to get the speaking engagement and your pre, during and post event checklists.
Presentation to Give at Local Events
Speaking at local events establishes you as a credible expert and is a great source of lead generation. Below you’ll find a powerpoint presentation that you can use at local events to promote your business. The presentation has complete speaker notes to explain the slides and content. You can use the presentation as-is or edit it as needed.
Download Editable PowerPoint File
Social Media Guidebook
This is a powerful leave-behind for a client or business building opportunity. You can rebrand this with your logo or edit it much as you want. It allows you to show your knowledge in a less salesy way than a brochure because it is a resource. Educating clients about social media is often a part of the sales process, and this guidebook takes care of the education for you!
[tabby title=”Prospecting”]
Prospecting is all about finding clients — not just any clients — good clients who can (and will) pay you for your services. Plus, once you have a target client in mind, you’ll need to find the decision-maker. These resources walk you through the process of finding prospects.
QuickList: What Makes a Quality Client
Finding the right customers can be challenging and you don’t want to waste time with businesses that will never convert to customers. Check out our quicklist of the traits of a business that will make a good client.
9 Places to Find Quality Clients
Finding good clients that are established businesses with marketing budgets can be challenging. This document shares with you 9 places to find quality clients. As you start to build your business, this gives you TONS of ideas on where your first 5 clients will come from.
6 Ways to Find Decision-Makers
Once you know the businesses that you want to target you have to get in front of the decision-makers. Don’t waste your time talking to people who don’t ultimately make any decisions. This resource will give you 6 ways to find decision-makers to get you started quickly.
Download PDF
[tabby title=”Pitch & Proposal”]
Once you have a target client, you’ll need to convince them to hire you by understanding their needs and creating a killer presentation and proposal. In this section we give you everything you need from your sales pitch to packages that you can use to signup new clients to proposals that you can customize.
Pitch Presentation
Once you know the businesses that you want to target you have to get in front of the decision-makers. Don’t waste your time talking to people who don’t ultimately make any decisions. This resource will give you 6 ways to find decision-makers to get you started quickly.
Download Editable Powerpoint File
7 Things to Learn in Your First Meeting
This guide shares 7 things you’ll want to learn in your first meeting with the client. This information will help you to create a stronger proposal for the client as you understand their needs, budget, etc.
Pricing Your Services
This is one of the top things that people ask about — how much should I charge?!?!?!? This document includes some averages for you to consider when pricing your services, as well as an overview of what other businesses are charging for social media management and consulting. You may also want to use the Managed Social Media Packages below for pricing your social media management services.
Managed Social Media Packages
These packages are an easy way for you to start a conversation with a client about managing their social media. It outlines what is included in 3 packages (gold, silver, bronze), the rate and the commitment. This gives you a simple framework for selling clients and saves you tons of time customizing every proposal. If you are creating a custom proposal you can also pull these packages into the proposal since they include all of the detail surrounding the scope of your work.
It also includes pricing based on market averages for solo-practitioners, but you can adjust the pricing if needed. Add your logo to this and use it as a starting point. The packages are different for small and medium businesses; small businesses are usually less work and the clients are less demanding (they also have lower budgets). Medium businesses can afford more and usually require more customization and community management.
Small Business Download Editable Word File
Medium Business Download Editable Word File
Proposal Template
This template is completely editable – you can create your own proposal quickly – drop in your logo and customize the text. We’ve mapped out how to create a proposal that gets results with the key sections and examples. This will make you look organized and prepared — most businesses blow their first few proposals but you can look like a pro, right off the bat!
Proposal Email Templates & Call Notes
We’ve even included email templates that you can use to send your proposal in a professional way. Plus, this document includes tips on following up (when to follow up and what to say).
Common Objections and How to Overcome Them
As you start meeting with businesses you’ll hear a variety of objections or excuses as to why they aren’t ready to hire you and start getting better results. These are some of the most common objections and how to handle them. If you get objections that aren’t listed here, let us know and we’ll add them.
Download PDF
[tabby title=”Execution”]
Once you’ve landed the client, you’ll need to get to work executing their social media marketing. These resources make you appear organized, experienced and professional. Additional resources to help you learn about social media marketing can be found under training section of Launchest. These resources streamline your execution.
Client Discovery
Once you’ve landed the client, the first step is to set up a meeting to learn about them and start building their strategy. This document makes you appear organized and prepared as you learn about their businesses needs to build your strategy.
Client Asset Needs
Before you can get social networks set up, you’ll need a number of things from your client like images, logo files and videos. This checklist can be given to your client so that they know exactly what to send you and you get exactly what you need.
Setup Checklist
This setup checklist covers everything you need to do to get your client setup on social media. For the initial setup you’ll need to create some custom images and you’ll probably want to have your client approve the social media profiles/pages before you start promoting them.
Monthly Client Input
This streamlines the way you get input from your clients each month. This can be used along with the Client Content Calendar Input form below to get relevant information from your client each month. We recommend sending this to your client a minimum of one week before the start of the next month so that you have time to incorporate their input into your plan.
Daily Checklist
This is your daily checklist – it helps keep you on-track in delivering value for your clients. You can do a lot of the social media set-up prior to the beginning of the month (schedule posts, etc) but you should still check-in each day.
Monthly Checklist
This helps you get setup and on-track each month with your monthly big tasks.
Content Calendar
This is a document that you should share with your clients – it is where you build your content plan – what you will post when. Depending on how involved your clients are, you can send them this at the beginning of each month for approval.
Client Content Calendar Input
This streamlines the way you get input from your clients each month. This allows your client to share with you specific milestones, sales, promotions, etc. You can then easily incorporate their feedback into your content calendar. We recommend sending this to your client a minimum of one week before the start of the next month so that you have time to incorporate their input into your plan.
Social Media Strategy Sample
The first step in client social media management is building a strategic plan. The strategic plan should cover all aspects of your plan to grow their business using social media. You should gain their alignment on the strategic plan PRIOR to beginning execution of their strategy or building your content. The strategic plan is a part of the set-up process and is vital to make sure that you and the client are on the same page. This short strategic plan should be completed for every client to show that you understand their business and have a plan for the content and execution. This will also protect you since they are agreeing to the execution upfront.
Social Media Strategy Template
This template for the strategy provides additional details and can be used to build your own strategy for a client. Customize this for your client to deliver the initial strategy. This should be the first thing that you do (after discovery) when working with a new client as it helps you to get alignment regarding your plan.
Sample Complete Strategic Plan
This sample strategic plan shows a full strategy (with examples) as delivered to a client. This would normally be used if a client is paying you to build them a strategic plan. Rates for a plan of this nature are typically $2,000 – $5,000 depending on your experience and the depth of coverage in the plan. The client name is withheld in this example. This demonstrates the delivery to a client of the strategic plan. NOTE: It does not include the final copy edit, which is completed prior to sharing the final document.
[tabby title=”Client Retention”]
Once you have a client you want to keep them for as long as possible! These resources help you to keep clients happy.
Social Media Report
This excel file is your social media report that you send to your client each month. Depending on the number of social networks that you manage, you may want to adapt the report. This can be easily created with data that the social networks make available. If you are creating reports for multiple clients, you may want to invest in a monthly reporting system, but as you get started this will give you plenty of information and it is quick to setup.
Social Media Reporting Email Template
This template includes the emails to send with your report each month.
Tips for Happy Clients
Once you have clients you want to keep them happy — this can lead to longer contracts and referrals (most business owners know other business owners). You’ll find tips on client management and how to operate in a way that thrills clients and leads to referrals.
Bonus Tips To Make Clients Love You
You’ll find tips on bonus things that you can do to really make an impression and show them how much you appreciate them (there are some good ideas here that are easy to execute).
Generating Referrals from Clients
This is a strategy used by TOP SALES PEOPLE in the most competitive industries. Once you have happy clients you can leverage them to get more referrals. This is a great way to get more business since they already have a reference. Most successful businesses rely on referrals to grow their business and find that it is an effective way to get more clients – with less competition.
Download Generating Referrals Guide
Harnessing Social Media for Referrals
In addition to getting specific referrals from clients, you can also harness social media to find businesses that they are connected to. This guide shows you how to use your network to mine for new clients. You can start by looking at the contacts of your happy clients, but you could do this with any business connections – even if they aren’t clients.
Download the Social Media for Referrals Guide
[tabbyending]