Google Analytics Quiz

Question 1 of 37

1. Question

What is required for Google Analytics to accurately track data?

You must add tracking code to every page of your website.
A Gmail account
Google Apps
Google Search Console

Question 2 of 37

2. Question

Which of the following data about the user to a website can Google Analytics collect?

Their favorite bookmarked sites
Language
Device they are using to view the website
City they are located in

Question 3 of 37

3. Question

When does a session end by default?

28 days
After the user has been active on the site for 30 minutes.
Only when the user closes the browser window
After 30 minutes of inactivity or when they close a window.

Question 4 of 37

4. Question

Which best represents the structure of a Google Analytics account from top to bottom?

view > property > admin
account > property > view
admin > account > view
admin > property > account

Question 5 of 37

5. Question

Where would you find the tracking code for a property in Google Analytics?

admin > choose a property > tracking info > tracking code
in the view settings for the property
admin > account > user management
GA emails it to you when you verify your domain.

Question 6 of 37

6. Question

What is required on your website if you use Google Analytics to track data about your users?

A link to Google\’s Terms of Service
Nothing
Privacy Policy
Your mailing address

Question 7 of 37

7. Question

What 3 things should you focus on when evaluating success?

ROI, total sales, total traffic
quality, quantity, cost
quantity, quickness, queries
queries, quality, cost

Question 8 of 37

8. Question

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

before the closing body tag
as low on the page code as possible
after the closing head tag
after the opening head tag

Question 9 of 37

9. Question

If you have one website, how many properties would you probably setup in Google Analytics?

1
3
2

Question 10 of 37

10. Question

What 3 view settings should you have for each property?

main, test, unfiltered
main, second, third
website 1, website 2, website 3
language, country, device

Question 11 of 37

11. Question

What does “users” measure?

Total hits
Total sessions
Unique users with at least one session
Unique pageviews

Question 12 of 37

12. Question

What is “bounce rate”?

When a user takes one action and bounces back to the last page.
The percentage of visits when a user landed on your website and exited without any interactions.
The percentage of users who bounced past your listing in a Google results page and clicked on a competitor.
How many times a unique user comes to the site in a designated span of time.

Question 13 of 37

13. Question

What are some common filters that you could setup within your view settings? (choose all that apply)

exclude internal traffic (ip filter)
competitor filter
exclude known bots and spiders
include hostname

Question 14 of 37

14. Question

Which of these are examples of goals that you might setup? (choose all that apply)

purchase
organic search ranking
form completion
download of a PDF

Question 15 of 37

15. Question

What types of goals can be tracked? (choose all that apply)

dimension
destination
duration
event

Question 16 of 37

16. Question

How many goals can you setup per view?

25
10
20
unlimited

Question 17 of 37

17. Question

Filters in the view settings allows you to do the following with data in your reports. (choose all that apply)

include data
exclude data
filter historical data
modify data

Question 18 of 37

18. Question

What feature would be used to compare two date ranges in a report?

advanced custom filters
segments
date range comparison
event tracking

Question 19 of 37

19. Question

Where would you find data that would help you identify potential browser issues with website traffic?

Acquisition > Browser and OS report
Attribution > Multi-Channel Funnel > Browser and OS report
Behavior > Technology > Browser and OS report
Audience > Technology > Browser and OS report

Question 20 of 37

20. Question

What report shows what mobile devices (such as an iPhone or a Samsung S8) were used to view a website?

This is done best with custom segments on each report
Audience > Mobile > Devices report
Acquisition > Mobile > Devices report
Audience > Mobile > Overview report

Question 21 of 37

21. Question

Which of these are sources you might find in your Google Analytics reports?

google, direct, twitter
email, organic, social
email, none, not set
email, mobile, ppc

Question 22 of 37

22. Question

Which of these are mediums you might find in your Google Analytics reports? (choose all that apply)

organic
referral
cpc
social

Question 23 of 37

23. Question

Which of these are channels you might find in your Google Analytics reports? (choose all that apply)

Organic Search
Paid Search
Social
Google Search

Question 24 of 37

24. Question

What report can show how specific pages of website content performed?

Audience > Behavior Flow
Behavior > Site Content > Behavior Flow
Conversions > Site Content > All Pages
Behavior > Site Content > All Pages

Question 25 of 37

25. Question

What report should be used to check if users are leaving from important pages on your website?

Acquisition > Exit Pages
Audience > Landing Pages
Behavior > Site Content > Exit Pages
Behavior > Site Content > Landing Pages

Question 26 of 37

26. Question

How many segments can you apply to a report at one time?

4
unlimited
3
7

Question 27 of 37

27. Question

In last click attribution, Google Analytics will attribute all conversion credit to which of these?

last marketing activity
last search result that a use clicked on
last 3 touchpoints
all touchpoints from the last default time frame (up to 90 days)

Question 28 of 37

28. Question

What report can help us understand how each campaign played a role in a conversion?

This data is not available.
Attribution Funnels
Campaign Funnel Report
Multi-Channel Funnel reports

Question 29 of 37

29. Question

When a filter is applied to a view, what data is affected?

Historical data only.
The data after you apply the filter.
All data.
The data for the date range that you choose.

Question 30 of 37

30. Question

Which three tags does Google Analytics require for accurate campaign tracking?

Source, Medium, Campaign Name
Category, action, label
Value, Category, Name
Campaign Name, Action, Label

Question 31 of 37

31. Question

What tool helps generate campaign tags quickly?

Google Campaign Tag Tool
Google Sheets
Google Search Console
Google URL Builder

Question 32 of 37

32. Question

What can we learn from the site search tracking feature?

What keywords users are searching for when using the internal site search feature on our own website.
What keywords a user searched for before finding our site.
What keywords a user searches for on other sites.
How our site search tool usage compares to others in similar industries.

Question 33 of 37

33. Question

How can we filter out annoying referral spam?

It\’s not possible. Spam will always happen.
Filters at the view level.
Check box for exclude known bots and filters.
Find the hostname in the Technology report and report them to the authorities.

Question 34 of 37

34. Question

What options are available for implementing event tracking on a website? (choose all that apply)

Add code to the website
Setup a Goal
Google Tag Manager
Google Search Console

Question 35 of 37

35. Question

When tracking events, what fields are available for us to understand more about the user who engaged with our site?

Value, Category, Name
Source, Medium, Campaign Name
category, action, label, value
Campaign Name, Action, Label

Question 36 of 37

36. Question

If you have just setup custom filters, why would you segment data within a report?

Custom filters only filter out historical data.
Filters don\’t apply to historical data and segments do.
To test the filter.
You wouldn\’t have to do this if the filter works correctly.

Question 37 of 37

37. Question

What report can best help you evaluate the UX of your website?

Behavior > Site Content > All Pages
Audience > Overview
Behavior > Behavior Flow
Acquisition > Overview