June 2023 Digital News Updates – New Meta Ad Options, LinkedIn Adds AI, and ChatGPT’s Surprising Usage Numbers

Facebook News Updates

Meta Launches New Lead Ad Options – Meta has great new options for lead ads, including “promotions,” which help connect your customer to your deals.
Meta’s Performance 5 – Be sure to check out these five best practices on how to optimize your ads and see where you may need to make changes.
Meta Announces Quest 3 + Lower Prices for Quest 2– Look out for the new Meta Quest 3 this fall, and the Quest 2 will only be $299.99. This is way more affordable price point if you are looking to try out VR.

Code Name Barcelona – The rumored integration that is similar to Twitter, code name “Barcelona,” has a new icon that leaked this week. Stay tuned for more information.
AI Agent Bots Coming to Instagram – Agent Bots are in beta form currently but will be a fun way to make your chat experience more engaging.
Instagram Rankings Explained – Just launched, learn the core elements on how you can optimize your content and rank higher.

Twitter Continues To Struggle – According to the New York Times, Twitter’s Ad sales are down 59% year-over-year, ouch.

LinkedIn Adds AI Automation in Sales Navigator – They’re actually calling it “sales intelligence” and it includes five new features like an Account Hub, Product Category Intent, search improvements, integration with an autosave of accounts lists to your CRM, etc.
LinkedIn Adds AI in Campaigns – You can now use AI in Recruit, In-Mail (spammers!!), spotlights, and more features to check out!

Say Goodbye To Stories – As of June 2023, Stories will be gone from YouTube. You can post similar content as Shorts.

TikTok vs. Instagram – A new study takes a deep dive into performance comparisons between TikTok, Reels, and Shorts. The big takeaway is that Reels are catching up to TikTok in engagement and views, but TikTok is still outperforming.

Microsoft Unveils Mobile-First Experiences – Bing and Edge have added a mobile-first version for these apps that even includes AI.
How Are Marketers Using AI? – Answer, copy, copy, copy. Yes, it may be a great tool, but I still find what humans generate to be the best.
1 in 4 Adults Made Purchases Based on Influencer Recommendations – A new study shows that 1 in 4 adults have purchased based on an influencer’s recommendation. This is why it is always on the hot trends list year after year.
Channels that Marketers Believe Are Most Effective – A new study shows that most marketers believe social media, video, and search marketing are the most effective tools.
New Study: ChatGPT Usage is Lower Than You Think – A Pew study shows that only 14% of the U.S. adult population has interacted with ChatGPT, and only 59% know about it.
Vision Pro from Apple – This is like Matrix-level stuff. Allegedly, this will seamlessly blend your physical space with your digital space. Super cool if you can afford the hefty price tag.