Agile marketing is a way of working that focuses on being adaptive, using data and iterating to grow your results. It is a specific approach to marketing that allows marketers to harness the power of digital. More and more marketing executives are planning to introduce agile ways of working into their teams. It has the power to unlock growth and increase efficiency and effectiveness in digital.
What You’ll Learn:
- What agile marketing is and the benefits
- The steps to using agile
- How to test ideas and minimum viable products
- Agile specific approaches and systems
- How to measure the success of your agile efforts
POWER TIP: Click “Mark Complete” after viewing each topic video in its entirety so that your progress is tracked as you advance through each lesson.
Video Training: 2 hours, 20 minutes