Digital Advertising

Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to not take full advantage of the power of digital advertising. This program covers the foundations to mastery of digital advertising including how the strategic role and purpose of Search, Social, Video and Display ads.

What You’ll Learn:

• Get familiar with the most popular types of digital ads
• Learn targeting to get your ads in front of the right people
• Explore strategies by channel, and creative best practices
• Discover proper campaigns set-up, ad sets, and ad groups
• Learn A/B and creative testing to maximize your ROI

POWER TIP: Click “Mark Complete” after viewing each topic video in its entirety so that your progress is tracked as you advance through each lesson.

Video Training: 4 hours 20 minutes