Measurement and analysis are among the most challenging topics in digital marketing. The challenge isn’t having the data – the challenge is measuring what matters. This program will show you how to create a strong measurement and analytics approach to validate your digital marketing efforts.
What You’ll Learn:
- Overcome the challenges of measuring what matters
- Learn how to set meaningful KPIs (key performance indicators)
- Understand how to fully evaluate your performance
- Discover how to attribute sales across multiple digital touchpoints
- Learn how to turn data into compelling reports that drive next steps
POWER TIP: Click “Mark Complete” after viewing each topic video in its entirety so that your progress is tracked as you advance through each lesson.
Video Training: 2 hours 30 minutes