Digital Measurement and Analytics

Measurement and analysis are among the most challenging topics in digital marketing. The challenge isn’t having the data – the challenge is measuring what matters. This program will show you how to create a strong measurement and analytics approach to validate your digital marketing efforts.

What You’ll Learn:

  • Overcome the challenges of measuring what matters
  • Learn how to set meaningful KPIs (key performance indicators)
  • Understand how to fully evaluate your performance
  • Discover how to attribute sales across multiple digital touchpoints
  • Learn how to turn data into compelling reports that drive next steps

POWER TIP: Click “Mark Complete” after viewing each topic video in its entirety so that your progress is tracked as you advance through each lesson.

Video Training: 2 hours 30 minutes

Course Content

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Course Includes

  • 4 Lessons
  • 37 Topics
  • 5 Quizzes