Course

Digital Measurement and Analytics

Measurement and analysis are among the most challenging topics in digital marketing. The challenge isn’t having the data – the challenge is measuring what matters. This program will show you how to create a strong measurement and analytics approach to validate your digital marketing efforts.

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4 Lessons

Measurement and analysis are among the most challenging topics in digital marketing. The challenge isn’t having the data – the challenge is measuring what matters. This program will show you how to create a strong measurement and analytics approach to validate your digital marketing efforts.

Take this Course

Digital Measurement 100: Digital Measurement and Analytics Foundations

Digital Measurement 200: KPIs, Benchmarks and Value

Digital Measurement 300: Attribution Modeling

Digital Measurement 400: Reporting, Analytics and ROI