Boot Camp Institute
Boot Camp Institute

Empower Integrated Planning Certification

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2-Steps to Earning your Digital Marketing Certification: STEP 1 – Watch the Video Training The course is divided into 11 lessons. You’ll receive weekly emails with about 2 hours of videos per week to watch. POWER TIP: You must click “Mark Complete” after each video to track your progress. Video Training: 11 Lessions | 24.5 hours…

Course Content

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Digital Strategy Foundations Empower 26 Topics
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Lesson Content
0% Complete 0/26 Steps
Digital Strategy – Introduction (2:10)
Digital Strategy – What is a Digital Strategy? (5:34)
Digital Strategy – The Steps to Build a Digital Marketing Plan (2:39)
Digital Strategy – The Importance of Digital Strategy Case Study: Hospital (8:23)
Digital Strategy – The Importance of Digital Strategy Case Study: Krista Neher (5:38)
Digital Strategy – Biggest Digital Challenges (1:49)
Digital Strategy – How a Clear Plan Helps (7:43)
Digital Strategy – The Benefits of a Clear Plan (2:36)
Digital Strategy – Strategy Framework: Building a Solid Strategy Step 1 – Listen (4:48)
Digital Strategy – Strategy Framework: Listening to Consumers (3:19)
Digital Strategy – Strategy Framework: Listening to the Competition (3:59)
Digital Strategy – Strategy Framework: Listening to Your Category or Industry (4:23)
Digital Strategy – Strategy Framework: Building a Solid Strategy Step 2 – Marketing Strategy (1:04)
Digital Strategy – Marketing Strategy: The GSOT Framework (9:01)
Digital Strategy – Marketing Strategy: What is a Goal? (2:38)
Digital Strategy – Marketing Strategy: What is a Strategy? (6:51)
Digital Strategy – Marketing Strategy: What is an Objective? (8:01)
Digital Strategy – Marketing Strategy: What is a Tactic? (5:33)
Digital Strategy – Marketing Strategy: The Customer Experience (5:13)
Digital Strategy – Marketing Strategy: Buying is a Process (2:43)
Digital Strategy – Marketing Strategy: “ANCRA” (3:18)
Digital Strategy – Marketing Strategy: “ANCRA” – Attract (6:01)
Digital Strategy – Marketing Strategy: “ANCRA” – Nurture (7:02)
Digital Strategy – Marketing Strategy: “ANCRA” – Convert (2:29)
Digital Strategy – Marketing Strategy: “ANCRA” – Retain and Grow (1:49)
Digital Strategy – Marketing Strategy: “ANCRA” – Advocate (2:47)
Digital Strategy Implementation Empower 23 Topics | 1 Quiz
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Lesson Content
0% Complete 0/23 Steps
Digital Strategy – Tactics: The Digital Ecosystem (5:37)
Digital Strategy – Tactics: Social Media (5:39)
Digital Strategy – Tactics: Ads (5:18)
Digital Strategy – Tactics: SEO (2:40)
Digital Strategy – Tactics: Website (3:27)
Digital Strategy – Tactics: Conversation Marketing (4:35)
Digital Strategy – Tactics: Email (1:54)
Digital Strategy – Tactics: CRM (2:43)
Digital Strategy – Tactics: Mobile (2:50)
Digital Strategy – Tactics: Determining the Right Tactics (1:13)
Digital Strategy – Tactics: Connecting Strategy to Tactics (6:22)
Digital Strategy – Prioritizing Digital: Cascading “GSOT” (3:38)
Digital Strategy – Prioritizing Digital: Linking KPIs to “GSOT” (6:48)
Digital Strategy – Prioritizing Digital: Beware Simplistic Measurement (4:33)
Digital Strategy – Prioritizing Digital: Where to Start (1:20)
Digital Strategy – Prioritizing Digital: Hero, Hub, Hygiene (9:43)
Digital Strategy – Prioritizing Digital: Investment-Impact Analysis (9:42)
Digital Strategy – Prioritizing Digital: Investment (1:40)
Digital Strategy – Prioritizing Digital: Impact (3:17)
Digital Strategy – Prioritizing Digital: What if I Don’t Know the Impact? (5:16)
Digital Strategy – Prioritizing Digital: Analyze and Improve (4:23)
Digital Strategy – Prioritizing Digital: Integrating Digital (5:00)
Digital Strategy Example – Prioritizing Digital: Measurement For the Success of Your Facebook Page (2:24)
Search Advertising Empower IP 27 Topics | 1 Quiz
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Lesson Content
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Digital Content Optimization Empower IP 31 Topics | 1 Quiz
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Lesson Content
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Content Optimization: Introduction (2:14)
Why is Content Optimization so Important? (5:01)
Content Optimization: General Principles (2:00)
Content Optimization: General Principles – Keep it Short (8:26)
Content Optimization: General Principles – Bite-sized Messages (7:29)
Content Optimization: General Principles – Well-organized (7:48)
Content Optimization: General Principles – Grab Attention Early (6:06)
Content Optimization: General Principles – Clear Call To Action (9:22)
Optimizing Content for Facebook: Anatomy of a Post (2:36)
Optimizing Content for Facebook: Introduction (2:33)
Optimizing Content for Facebook: Text (11:36)
Optimizing Content for Facebook: Images (10:58)
Optimizing Content for Facebook: Video (7:12)
Optimizing Content for Facebook: Video Story Arc (7:04)
Optimizing Content for Facebook: Case Study – Silk (17:18)
Optimizing Content for Facebook: Case Study – Accenture (12:04)
Optimizing Content for YouTube Ads: Introduction (2:35)
Optimizing Content for YouTube Ads: Core Principles for Your Ad’s Success (7:22)
Optimizing Content for YouTube Ads: Case Study – Geico (3:51)
Optimizing Content for YouTube Ads: Case Study – Christian Dior (3:23)
Optimizing Content for YouTube Ads: Case Study – Mr. Clean (3:17)
Optimizing Content for Display Ads: Introduction (6:07)
Optimizing Content for Display Ads: Ad Comparison Examples (9:03)
Optimizing Content for Display Ads: Why is Ad Optimization Important? (12:24)
Optimizing Content for Landing Pages: Introduction (7:42)
Optimizing Content for Landing Pages: Case Study – LiveChat Services vs. FreshChat (4:06)
Optimizing Content for Landing Pages: Case Study – Enfamil vs. Similac (7:08)
The Importance of Testing Content (4:49)
Types of Content Testing (8:59)
Content Testing Case Study – Tide (2:45)
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Course Includes

  • 11 Lessons
  • 290 Topics
  • 9 Quizzes
  • Course Certificate