Google Analytics

Google Analytics is a powerful free tool that allows you to measure the effectiveness of your marketing campaigns so you can make smarter decisions for your business. In this course, you will learn how to navigate the vast amount of data found in Google Analytics and focus in on gaining insights from that data. Once you’ve taken the Google Analytics training course, you’ll be able to answer the question, “are my marketing campaigns working?”

What You’ll Learn:

• Understand how to use Google Analytics to make better decisions.
• Learn how to set up and configure your Google Analytics account.
• Explore the data available and learn what the numbers mean
• Set up Google Ads campaigns
• Use advanced techniques for a deeper understanding of user behavior

POWER TIP: Click “Mark Complete” after viewing each topic video in its entirety so that your progress is tracked as you advance through each lesson.

Video Training: 5 hours 30 minutes