Instagram Marketing gives you everything you need to grow your business on Instagram. Each of the four lessons provides a series of topic videos and a quiz. Complete the lessons in order or chose whichever topics you would like to focus on first.
Course Materials
Lessons
Instagram 100: Essentials
- Instagram Introduction (2:36)
- What is Instagram? (1:59)
- How Instagram Works (4:51)
- Why Do People Use Instagram? (3:46)
- Why Do Businesses Use Instagram? (6:48)
- Connecting and Engaging (3:56)
- What Makes Instagram Special? (1:27)
- Key Demographics – Who Uses Instagram? (3:17)
- What Makes Instagram So Attractive to Businesses? (2:36)
- What Companies Are Sharing (3:40)
- The Difference Between a Personal and a Business Account (2:11)
- Features of Your Instagram Page (4:36)
- Instagram Mobile Features (1:54)
Instagram 200: Strategy
- Setting Your Business Strategy – Listening (7:29)
- Setting Your Business Strategy – Marketing Strategy & Target Audience (4:34)
- How Users See Your Content: The Instagram Content Algorithm (7:14)
- How Users See Your Content: How Do I Beat the Instagram Algorithm (2:32)
- Content Strategy: Quality Over Quantity (1:31)
- Content Strategy: Best Practices (5:49)
- Content Strategy: Your Content Options (7:16)
- Content Strategy: What Makes a Great Post (13:10)
- How Often Should I Post? (9:16)
- What is the Best Time of Day to Post? (2:35)
- Advertising on Instagram (6:29)
- Introduction to Analytics (4:22)
- Communicating and Interacting within the Instagram Community (4:23)
Instagram 300: Management
- Getting Started on Instagram: Introduction (2:33)
- Getting Started on Instagram: Setting up a Business Account (6:38)
- Getting Started on Instagram: What Are Other Businesses Doing? (2:13)
- Getting Started on Instagram: Should I Choose a Personal or Business Account? (7:35)
- Getting Started on Instagram: How to Grow Followers (8:59)
- Using Community Building to Grow Followers (6:17)
- Hashtags (6:53)
- Hashtag Like a Pro (4:36)
- Misuse of Hastags (2:59)
- Instagram Analytics (9:45)
- Integrating Influencers (7:28)
- Using Instagram as a Contest Platform and Conversation Driver (2:56)
- Community Management (3:06)
Instagram 400: Mastery
- Increasing Visibility: Adding Tags (2:53)
- Increasing Visibility: Advertising (2:19)
- Advertising – Instagram Buying Objectives (3:50)
- Defining Your Content Style (4:17)
- Automation (4:19)
- Automation Workarounds and Risks (4:09)
- "Re-Gramming" – Sharing Other People's Content (3:45)
- Pro Tip: Making Your Profile More Engaging (2:38)
- Pro Tip: Well-Performing Photos – Photos That Convey Emotion (3:10)
- Pro Tip: Five Types of Photos to Drive More Engagement (7:45)
- Case Study: Pure Michigan (5:48)
- Case Study: Buffer (2:56)
- Case Study: Optimizing Your Photos (4:42)
- Case Study: Koyal Wholesale (3:07)
Instagram Marketing Tools
- Match Your Business Needs to the Right Software with G2Crowd
- Add Custom Social Media Feeds to Your Website With curator.io
- Landscape by SproutSocial
- Understand Trending Content with BuzzSumo
- Portent Content Idea Generator
- Get Headline Inspiration (Maybe?) with Linkbait Generator
- Creating Images with Adobe Spark
- Creating Infographics with Piktochart
- Social Media Automation with IFTTT
- Creating Beautiful Images with Canva
- Social Media Scheduling with BufferApp
- Focus Your Keyword Research and Get Content Ideas with Answer The Public
Instagram FAQ
- Instagram FAQ – How Do I Find and Save Great Content? (1:38)
- Instagram FAQ – Can I Un-tag Photos of Me? (1:24)
- Instagram FAQ – Can I Add Line Breaks to My Captions? (1:25)
- Instagram FAQ – Can I Manage Tagged Photos of Me? (1:25)
- Instagram FAQ – Can I Manage Multiple Accounts? (0:51)
- Instagram FAQ – Can I Add Links to My Posts? (2:09)
- Instagram FAQ – Can I Manage Comments Automatically? (1:11)