Boot Camp Institute
Boot Camp Institute

Digital Marketing Master’s Certification

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2-Steps to Earning your Digital Marketing Master’s Certification: STEP 1 – Mark Complete All Videos There are nine lessons in this course. All lessons are provided below. You are required to watch all videos within the nine lessons. You’ll get emails each week with the content for the week ahead. POWER TIP: You must click “Mark…

Course Content

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Digital Marketing Foundations 23 Topics | 1 Quiz
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Lesson Content
0% Complete 0/23 Steps
Welcome Medtronic
Digital Strategy at Medtronic (6:12)
Medtronic Strategy: Overview of the 5-Step Strategy Process (1:14)
Medtronic Strategy: 5-Step Process Example (TAVR) (13:14)
Medtronic Strategy: What Percent of Marketing Should be Digital? (5:24)
Digital Strategy – Strategy Framework: Building a Solid Strategy Step 1 – Listen (4:48)
Digital Strategy – Strategy Framework: Listening to Consumers (3:19)
Digital Strategy – Strategy Framework: Listening to the Competition (3:59)
Digital Strategy – Strategy Framework: Listening to Your Category or Industry (4:23)
Digital Strategy – Strategy Framework: Building a Solid Strategy Step 2 – Marketing Strategy (1:04)
Digital Strategy – Marketing Strategy: The GSOT Framework (9:01)
Digital Strategy – Marketing Strategy: What is a Goal? (2:38)
Digital Strategy – Marketing Strategy: What is a Strategy? (6:51)
Digital Strategy – Marketing Strategy: What is an Objective? (8:01)
Digital Strategy – Marketing Strategy: What is a Tactic? (5:33)
Digital Strategy – Marketing Strategy: The Customer Experience (5:13)
Digital Strategy – Marketing Strategy: Buying is a Process (2:43)
Digital Strategy – Marketing Strategy: “ANCRA” (3:18)
Digital Strategy – Marketing Strategy: “ANCRA” – Attract (6:01)
Digital Strategy – Marketing Strategy: “ANCRA” – Nurture (7:02)
Digital Strategy – Marketing Strategy: “ANCRA” – Convert (2:29)
Digital Strategy – Marketing Strategy: “ANCRA” – Retain and Grow (1:49)
Digital Strategy – Marketing Strategy: “ANCRA” – Advocate (2:47)
Strategy Implementation 40 Topics | 1 Quiz
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Lesson Content
0% Complete 0/40 Steps
Digital Strategy – Tactics: The Digital Ecosystem (5:37)
Digital Strategy – Tactics: Social Media (5:39)
Digital Strategy – Tactics: Ads (5:18)
Digital Strategy – Tactics: SEO (2:40)
Digital Strategy – Tactics: Website (3:27)
Digital Strategy – Tactics: Conversation Marketing (4:35)
Digital Strategy – Tactics: Email (1:54)
Digital Strategy – Tactics: CRM (2:43)
Digital Strategy – Tactics: Mobile (2:50)
Digital Strategy – Tactics: Determining the Right Tactics (1:13)
Digital Strategy – Tactics: Connecting Strategy to Tactics (6:22)
Digital Strategy – Prioritizing Digital: Cascading “GSOT” (3:38)
Digital Strategy – Prioritizing Digital: Linking KPIs to “GSOT” (6:48)
Digital Strategy – Prioritizing Digital: Beware Simplistic Measurement (4:33)
Digital Strategy – Prioritizing Digital: Where to Start (1:20)
Digital Strategy – Prioritizing Digital: Hero, Hub, Hygiene (9:43)
Digital Strategy – Prioritizing Digital: Investment-Impact Analysis (9:42)
Digital Strategy – Prioritizing Digital: Investment (1:40)
Digital Strategy – Prioritizing Digital: Impact (3:17)
Digital Strategy – Prioritizing Digital: What if I Don’t Know the Impact? (5:16)
Digital Strategy – Prioritizing Digital: Analyze and Improve (4:23)
Digital Strategy – Prioritizing Digital: Integrating Digital (5:00)
Digital Strategy Example – Prioritizing Digital: Measurement For the Success of Your Facebook Page (2:24)
Medtronic Tactical Plan Overview (4:55)
Medtronic Tactical Plan: Strategy Briefing (1:20)
Medtronic Tactical Plan: Experience Map (2:44)
Medtronic Tactical Plan: Channels & Tactics (1:18)
Medtronic Tactical Plan: Activation Calendar (2:25)
Medtronic Tactical Plan: Budgeting (5:26)
Medtronic Tactical Plan: Putting it Together (2:39)
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Advanced Digital Content Optimization 28 Topics | 1 Quiz
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Lesson Content
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Content Optimization: Introduction (2:14)
Why is Content Optimization so Important? (5:01)
Content Optimization: General Principles (2:00)
Content Optimization: General Principles – Keep it Short (8:26)
Content Optimization: General Principles – Bite-sized Messages (7:29)
Content Optimization: General Principles – Well-organized (7:48)
Content Optimization: General Principles – Grab Attention Early (6:06)
Content Optimization: General Principles – Clear Call To Action (9:22)
Optimizing Content: Anatomy of a Social Media Post (2:36)
Optimizing Content: Social Text (11:36)
Optimizing Content: Social Images (10:58)
Optimizing Content: Social Video (7:12)
Optimizing Content: Social Video Story Arc (7:04)
Optimizing Content for Display Ads: Introduction (6:07)
Optimizing Content for Display Ads: Ad Comparison Examples (9:03)
Optimizing Content for Display Ads: Why is Ad Optimization Important? (12:24)
Optimizing Content for Websites: Introduction (9:14)
Optimizing Content for Websites: Optimization in Use (8:24)
Optimizing Content for Landing Pages: Introduction (7:42)
Optimizing Content for Landing Pages: Case Study – LiveChat Services vs. FreshChat (4:06)
Optimizing Content for Landing Pages: Case Study – Enfamil vs. Similac (7:08)
The Importance of Testing Content (4:49)
Types of Content Testing (8:59)
Content Testing Case Study – Tide (2:45)
Content Testing Checklist (3:47)
Medtronic Why is Great Content Important (1:54)
Medtronic Content Checklist (10:05)
Medtronic Content Examples (5:26)
Advanced Digital Advertising 28 Topics | 1 Quiz
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Lesson Content
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Digital Advertising: Define Your Target Better (2:48)
Digital Advertising: Retargeting (3:50)
Digital Advertising: Setting Up A Retargeting Ad (3:11)
Digital Advertising: Look-a-Like (4:37)
Digital Advertising: Where Will You Connect? (4:56)
Digital Advertising: How to Choose Your Channel (10:38)
Digital Advertising: Tips to Maximize Channels (2:58)
Digital Advertising: What Creative Format? (4:51)
Digital Advertising: Creative Best Practices (5:33)
Digital Advertising: Best Practices Per Channel (3:44)
Digital Advertising: Case Studies (8:51)
Digital Advertising: Creative Testing (4:10)
Digital Advertising: Creative Testing – A/B Testing vs. Variant (7:58)
Digital Advertising: Connect the Full Chain (2:53)
Digital Advertising: How Ads Are Bought (5:47)
Digital Advertising: Bidding (7:31)
Digital Advertising: Auction – Advertising Ecosystem (4:25)
Digital Advertising: Buy – Reach & Frequency (4:07)
Digital Advertising: Media Planning (7:05)
Digital Advertising: Ad Frequency and Creative Refresh (9:34)
Digital Advertising: Two Strategies – Media Plan vs. Greatest Hits (3:43)
Digital Advertising: How to Optimize (18:02)
Digital Advertising: Analysis – Setting KPIs (5:25)
Digital Advertising: Analysis – Measurement (7:49)
Digital Advertising: Advanced Topics – Comparing Across Platforms (2:39)
Digital Advertising: Advanced Topics – Viewability (6:32)
Digital Advertising: Advanced Topics – Ad Fraud (4:41)
Digital Advertising: Advanced Topics – Programmatic (5:43)
Advanced Social Media Strategy 31 Topics | 1 Quiz
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Lesson Content
0% Complete 0/31 Steps
Building A Social Media Strategy – Listening (2:11)
Where to Listen (14:11)
Using Google as a Listening Tool – Google Search and Google Trends (5:03)
Using Google as a Listening Tool – Google AdWords (2:10)
Developing Insights (2:38)
Defining Your Marketing Goals (5:42)
Defining Your Target Audience (5:19)
Deeper Targeting – Building Personas (5:01)
Creating Great Content – Introduction (2:41)
Creating Great Content – The Importance of Setting Your Content Strategy (1:51)
Creating Great Content – Building A Successful Content Plan (7:25)
Creating Great Content – What is the Right Content Mix? (2:14)
Creating Great Content – Content Mix Case Studies (13:46)
Creating Great Content – Content Mix Per Channel (8:04)
Creating Great Content – What Does Great Content Look Like? (8:29)
Creating Great Content – Be Visual (3:20)
Creating Great Content – Storytelling (1:28)
Creating Great Content – Be Valuable and Helpful (2:45)
Creating Great Content – Be Creative (3:30)
Creating Great Content – Behind the Scenes (1:49)
Creating Great Content – How Often Should I Post? (6:37)
Social Media Tools – Overview (18:00)
Which Networks Should I Use? (4:35)
Implementation – Building and Growing Your Presence (13:10)
Implementation – Prioritizing Your Efforts (8:11)
Track and Measure – Introduction (2:36)
Track and Measure – Key Performance Indicators (KPIs) (6:16)
Track and Measure – Setting Your KPIs (4:28)
Track and Measure – Setting Benchmarks (9:17)
Track and Measure – Using Analytics To Adapt Your Plan (4:01)
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Course Includes

  • 10 Lessons
  • 305 Topics
  • 10 Quizzes
  • Course Certificate