Adam Singer, Analytics Advocate, Google
Understanding The Mobile Apps Ecosystem
Mobile app ecosystems continue to heat up with mobile now the dominant computing platform. And as users discover, download, and use your apps, understanding your customers and what they’re doing is incredibly important and has a direct impact on monetization. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts, empowering you to become a smarter and more effective app developer or marketer. In short, your ability to drive maximum value from your app only starts after the download. In this session with Googler Adam Singer, you’ll learn about trends in the mobile app ecosystem, how to better market to mobile users and understand current customers better through analytics.
About Adam Singer
Adam Singer is Analytics Advocate at Google, tech industry speaker, startup adviser and blogger. He previously was digital director for a global consulting team and has created digital strategies for brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, NY Times and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz – an award-winning blog and frequently-referenced source of what’s new in digital and is a contributing columnist at ClickZ.