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SIMEngage – Anum Hussain

Anum Hussain, Inbound Marketing Manager, HubSpot

The Content Clone Wars: A Battle Strategy for Combatting Crap With Format
Look at any Google Trends report for “content marketing,” and you’ll see an increase in interest as swift as Anakin Skywalker in his podracer. But with expansion comes saturation. To combat this, we need to take advantage of the multiple content formats — video, infographics, etc. — are at our disposal to become effective content creators. Attend this session to learn 7 content formats that can diversify your marketing strategy, and help avoid populating the world wide web with the dark forces of crappy content.

About Anum Hussain
Anum Hussain is an inbound marketing manager at HubSpot where she manages the overall content strategy for its inbound sales vision and product marketing strategy for Signals, a new chrome extension for salespeople. Anum has been recognized for her strides in the marketing and tech space. B2B Marketing Magazine named her one of ten 2013 rising stars while MITX selected her as one of ten members of its 2013 Future Leaders Group.

Off-the-clock Anum is the director of marketing for MIST, a national nonprofit scholastic tournament for high school students. She’s also a cookie monster, social photographer, and proud Ravenclaw. Beyonce is her patronus.