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SIMEngage – Jason Falls

Jason Falls, Vice-President, Digital Strategy, CafePress Inc.

The Convergence Imperative
What’s the key to influencing buying decisions? Good public relations? Good Search Engine Optimization? Good Social Media Marketing? The answer is: YES. SEO has become less the land of the gamer and link harvester and more the land of credibility and trust. In his trademark, no b.s. style, CafePress vice-president Jason Falls will explain the Convergence Imperative: How success in search now requires both social media and public relations.

About Jason Falls
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He leads digital strategy for CafePress, a publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He also continues to serve as founder and chief instigator at SocialMediaExplorer.com, an industry-leading blog and digital marketing agency. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011); and The Rebel’s Guide To Email Marketing (Que 2012).