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SIMEngage – Marty Weintraub

Marty Weintraub, Founder & Evangelist, aimClear®

Connecting Paid, Earned, and Owned
As we close the event, it is important to consider how to integrate all aspects of digital marketing. Facebook now requires paid support to generate results, and most other social networks have now introduced sponsored stories and paid promotional opportunities. Discover the tremendous potential of connecting paid, earned and owned, plus, learn from a national expert on how to harness social ads to maximize your results.

For years we’ve been preaching, “Sure as SEO practitioners MUST by search PPC, social marketers must by paid-organic content amplification ads. Next year, everyone in the world will be using these techniques.” This reality has come true punctuated by Facebook’s bold announcement that organic distribution has waned marketers need to buy social ads. Plan on reliving this in other channels. Twitter, LinkedIn are already following suit.

About Marty Weintraub
Marty is Founder & Evangelist of aimClear® an integrated social, search, display and PR online marketing agency – piloting aimClear to INC. 500 status in 2012 and to be named a top workplace place in Minnesota by Minnesota Business Magazine in 2012.

Marty is a fixture on the international conference circuit. Marty has appeared in front of audiences since 2007 at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences.

Marty’s Wiley/Sybex book, “Killer Facebook Ads,” was critically acclaimed. His second Wiley book, “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success,” was released in January. He has written extensively for respected Internet marketing publications and quoted in many others – named the #3 most influential PPC professional.

Marty has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, and LinkedIn under his leadership. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.