SIMEngage – Panel: Jason Falls, Nathan Engels and Mark Homer
Jason Falls, Vice-President, Digital Strategy, CafePress Inc.
Nathan Engels, SEO Analyst, LEAP Agency
Mark Homer, Chief Executive Officer, Get Noticed Get Found
Intersection of Search and Social
Social media and search engine marketing are more connected than ever before. Social networks and content are sending signals to search engines and are one of the top factors influencing search engine rankings. Both social media marketers and internet marketers must understand the impact that social has on search. This section will include the latest strategies, tips and tricks to integrate search and social.
About Jason Falls
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He leads digital strategy for CafePress, a publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He also continues to serve as founder and chief instigator at SocialMediaExplorer.com, an industry-leading blog and digital marketing agency.
An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011); and The Rebel’s Guide To Email Marketing (Que 2012).
About Nathan Engels
Nathan started blogging in 2007 and today has two large blogs with over 250,000 unique visitors monthly and 200,000 social connections. Story telling is in his blood. Featured by the Wall Street Journal, US Today and many others, he usually as something to say.
You might even want to Google him or just look him up on Netflix. In early 2013, he became a SEO analyst at LEAP, focusing on organic growth for clients like Fruit of the Loom, Russell Athletic and Texas Roadhouse. He resides in Cincinnati with his wife and daughter.
About Mark Homer
MarkUsing a strong blend of technology, marketing, consulting, and management experience gained from his eighteen years in the business world, Mark leads the GNGF team to deliver targeted and efficient results with high-touch service. Mark gained in-depth business technology expertise at IBM and online marketing experience as a co-founder of the marketing technology leader eshots, inc. He also has experience in the legal industry from his years in Product Marketing for iManage (now HP Autonomy).
Mark has delivered presentations to business owners of all kinds, from small business owners to executive partners of Fortune 500 companies. When not managing the day-to-day operations at GNGF, Mark can usually be found coaching little league or trying to brew up another batch of craft beer.