SIMEngage – Panel: Lisa Buyer, Dan O’Keeffe and Lauren Doyle
Lisa Buyer, Social PR Author, Evangelist, Journalist and Publicist
Dan O’Keeffe, President, O’Keeffe PR & Marketing Solutions
Lauren Doyle, President, Public Relations Society of America (PRSA) – Cincinnati Chapter
Using Social Media for Publicity and PR
Social media is changing the face of public relations. Savvy companies and professionals are using social media not just for marketing, but also for PR. This track will show you how to harness social media to generate publicity. Plus, you’ll discover countless tools, tips and tricks on how to increase your impact.
About Lisa Buyer
Author of Social PR Secrets and named one of the top 40 Digital Strategists for 2013, Lisa Buyer is passionate and ambitious about how Public Relations, Social Media and Online Marketing influence each other.
She is President and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR. Lisa writes for several industry publications covering how public relations influences search and social and is a regular speaker with PubCon, SMX, ClickZLive (formerly SES), OMI and an instructor of the University of San Francisco’s online Advanced Social Media certificate program. Lisa graduated from the University of Florida’s College of Journalism. Go Gators!
About Don O’Keeffee
Dan O’Keeffe is an experienced writer, editor, marketer, public relations professional, project manager, and website strategist with nearly 20 years experience in industries ranging from technology, professional services, pet products, consumer products, economic development, finance, legal, restaurant and hospitality, and Internet development.
Dan cut his teeth on public relations while researching and developing content for Ralston Purina’s many corporate communications magazines and newsletters in the early 1990s. Today, he specializes in helping organizations “tell their stories,” and think strategically around how they position their brands, products and services with existing and new target audiences. Dan also advises small to large organizations and business and non-profit leaders on how to prepare for and respond to media inquiries during times of both boom and crisis. Prior to entering the public relations and marketing fields, Dan edited two internationally circulated art-instruction magazines and worked as a newspaper and magazine reporter. He serves on the Marketing Committee for the Association for Corporate Growth, serves on the Advisory Committee of the Professional Leadership Network, co-chairs the Accelerator program for the Cincinnati chapter of the Entrepreneurs Organization, co-founded the Institute for Social Media at Cincinnati State, and has been named a Gentleman of Style and Substance by Cincinnati Magazine and the Cincinnati Parks Board.
About Lauren Doyle
A passionate supporter of Cincinnati, she is also deeply interested and involved in the businesses and community organizations that make this city so unique. She currently serves as president of Cincinnati’s Public Relations Society of America. In addition to serving on the board of Give Back Cincinnati — the city’s largest, all-volunteer organization for young professionals, with more than 5,400 members — She is part of a leadership development committee tasked with identifying, mentoring, training and supporting future leaders of our organization. Lauren also leads the homeowner interview process for Paint the Town, a Give Back Cincinnati program which sees 40 homes painted by 1,200 volunteers every June.