Medtronic – Digital Marketing Foundations Certification Test

Question 1 of 20

1. Question

About how much time will a person spend on your home page to understand what it’s about?

10 minutes
They will revisit the site up to 7 times.
7 seconds
7 days

Question 2 of 20

2. Question

What are elements of a great website? (Choose all that apply)

Hand-coding the site in HTML5.
Clear and easy to use navigation.
Quality, relevant content
Mobile friendly

Question 3 of 20

3. Question

Currently, which device do most people view websites from overall?

Desktop
Mobile
Tablet
SmartTV

Question 4 of 20

4. Question

Which of the following is true about digital ads?

They are still unproven
They are growing slowly
They are larger than tv spending
They account for less spending than tv
All of the above

Question 5 of 20

5. Question

What is the minimum budget needed for digital ads?

$1/day
$100 per campaign
$10/day
$10 per campaign

Question 6 of 20

6. Question

Digital ad targeting is:

Less specific vs. traditional
More specific vs. traditional
Not available without a large budget
More difficult to implement

Question 7 of 20

7. Question

What are the benefits of better use value in your media content (choose 2)?

Smaller budgets
Lower cost
Higher impact
Larger budgets

Question 8 of 20

8. Question

What is an ad format?

The channel where the ad shows
Where and how the ad is displayed
The targeting choice
The budget and cost

Question 9 of 20

9. Question

What 3 things should you focus on when evaluating success?

ROI, total sales, total traffic
quality, quantity, cost
quantity, quickness, queries
queries, quality, cost

Question 10 of 20

10. Question

What are some reasons that businesses choose to do email marketing? (choose all that apply)

It is one of the most effective yet least difficult digital marketing tactics to implement.
It is effective for lead generation.
People prefer to be contacted by email.
The ROI of email is better than digital ads.

Question 11 of 20

11. Question

Which describes the future of SEO?

SEO is dead
SEO is no longer effective and most businesses will not need it
Focusing on creating great quality content that ranks well in searches will always be a good strategy.
SEO will be used more and more, successfully, as a stand alone tactic.

Question 12 of 20

12. Question

How many ranking factors are in the Google algorithm?

3
200+
10,000+
millions

Question 13 of 20

13. Question

What will help you build authority for your website?

Keywords in all of your meta tags.
Using Wordpress
Paying for a listing on the BBB website.
Quality inbound links from relevant websites.

Question 14 of 20

14. Question

What is the best way to protect the long term success of your social media efforts?

Find quick-win tactics
Be the first on new platforms
Have a strategy
All of the above

Question 15 of 20

15. Question

In social media, success is largely determined by:

Budgets
Ideas + content
Size of the business
All of the above

Question 16 of 20

16. Question

What percent of businesses use social media?

Under half
Mostly BtoC businesses
Over 80%
70% of large corporations

Question 17 of 20

17. Question

Why is digital measurement complicated?

It is not complicated
We have too little data
We have too much data
Marketers are not strategic

Question 18 of 20

18. Question

What is last click attribution?

The best way to measure
Attributing sales to the first touchpoint
Giving all the credit to the last click or touchpoint
All of the above

Question 19 of 20

19. Question

What could be a goal of measuring your digital marketing?

Determine if it is working
Optimizing spending
Allocate budget
All of the above

Question 20 of 20

20. Question

What is needed to evaluate your content effectiveness?

A target audience
A goal
Objectives and strategy
None are needed