February 2022 Digital Marketing News Updates

Facebook News Updates

Facebook removes profile videos – You should see a notification if you have one. These will be removed by Feb 7 so be sure to update back to an image before then.
Facebook / Meta Updates Advertising Policies – All of their main policies have been updated, but the one to watch is the advertising policies. This is also a great resource if you run ads across industries as you can see the specific restrictions to be aware of.

Instagram Adds Scheduled Live Display on Profiles – If you schedule out your Instagram Live events these will now be displayed on your profile for extra visibility. This is a great way to promote your events.

LinkedIn Boasts Record Engagements and Revenue – Revenue op 36% and engagements up 22%. LinkedIn has shown remarkable gains for a few years now.
LinkedIn Share Transparency Report – This shows what they do to combat fake profiles, spam and scams on the site.
LinkedIn Report on Company Culture – This is a great read for those involved in HR/Recruiting or executives. It shares what employees are looking for and the shifts in the last year.
Company Pages with over 500 Followers Will Soon Be Able to Create Newsletters – There is no official timeline, but this could be a great repurposing tool if nothing else.
LinkedIn Launching Interactive Audio Events – These look very cool as an interactive way to communicate with audiences. Interactive video should launch later in the year. LinkedIn has done a lot to increase the visibility of events and I’d suspect you can get a lot of free organic promotion by using these new features.

Social Spend Overtakes TV This Year – This chart shows the growth rates of different types of digital ads. Social media is the highest growth and importantly will overtake TV. This could increase competition and drive up prices.
Instagram Stories Benchmark Report – Shows how brands are using Stories. More brands are using stories. Reach is dropping. Posts provide better reach vs. Stories.
Brands are thinking about Social Communities in 2022 – 64% Of brands are thinking about social communities as a space for investment. As groups get more traction in the newsfeed vs. pages this shouldn’t come as a surprise. Consider how you can facilitate communities as a part of your strategy.
Marketers Digital Skills are Falling – YIKES!!! This data shows an unsustainable and widening skill gap. Organizations need a clear plan to address internal skills and marketers should take charge of their growth potential.