Facebook Raised Over $5B for Charities – This is a huge milestone and shows how many people are making charitable donations through Facebook. Remember seeing your friend’s birthday fundraiser? All of that goes to charities. If you are (or support) a charity, make sure they take advantage of this powerful tool.
Facebook Cuts Analytics – This isn’t really a big deal as they aren’t cutting Page insights or Ad analytics. Facebook Analytics was a website analytic product to compete with Google Analytics. It never achieved a mass following and Facebook is now sticking to measuring Facebook vs. the entire journey.
TikTok Launches New Browser Video Editor – This allows users and businesses to create content on their desktop that looks native to TikTok and uses TikTok features. This will make planned and produced content feel more integrated into the platform.
ClubHouse News Updates
Clubhouse Adds Creator Payments (Limited Test) – You can now send money instantly to your favorite creators on Clubhouse. This is in test mode, but shows the platform looking to monetize.
Clubhouse Launchest Accelerator Program – This is limited invite only (and applications are closed). They are working with Creators to get feedback and improve their product. They also launched a number of small enhancements to the program.
Google My Business Provides More Data – In addition to the insights launched last week, Google My Business now provides additional insights around how people found you. This is a great resource to understand your audience there.
Facebook Study Shows Top of Funnel Boosts Sales – A new study of campaigns, shows that even top-of-funnel awareness and branding campaigns can have a significant impact on sales. Check it out to see how a full-funnel approach can grow your business.
30 Second Video Ads are Taking Over – Previously 15 second ads dominated. This shows that advertisers are getting better at driving longer view times of ads. It may be time to rethink your digital ad lengths.