Meta Announced New Tik-Tok Style Algorithm Rollout – To compete with TikTok Meta announced a new algorithm based on discovery. The feeds on Facebook and Instagram will switch to have more interesting discoverable content vs. show you content from your friends and those you follow.
Instagram Changes Algorithm and Quickly Changed it Back – The algorithm was updated, but the update was quickly rolled back. The future of the discovery algorithm is questionable at this point. While Reels operate on a Tik-Tok like algorithm, the primary feeds of the social networks will remain unchanged.
New Templates Make Reels Easier – Including placeholder videos, music and transitions. This makes it faster to create new content on Reels. The new dual camera feature will allow recording from 2 cameras at once so you can film something and your reaction.
Reels can Be Boosted – If you want to quickly promote your Reels, you can now Boost them at the click of a button.
LinkedIn News Updates
LinkedIn Launches Carousels – Previously users could create a carousel-style look by uploading multiple pdfs. Now the format is official and users can choose a carousel as a post type. This format is shown to have more engagement and reach, so be sure to test it out.
LinkedIn Launches Public Beta of Business Manager – As LinkedIn has grown their business tools haven’t kept pace with Facebook. They are now officially launching a public beta of a business manager to make it easier to manage pages. This should make it easier for businesses to manage their business assets.
YouTube Launches Tool to Quickly Trim Videos into Shorts – As the traditional social networks scramble to win in the short video format, YouTube is making it easy for users to trim their long videos into shorts. This is great example of content repurposing where brands can generate lots of different video formats from a single piece of content.
Meta + Google Duopoly on Ad Spend Weakens – As new players and formats become more mainstream, Google and Meta are losing their combined share of the advertising market. Players like TikTok and Snapchat are increasingly earning share and in-stream video and e-commerce ads are growing.