Course

Copywriting For Search

In a world where people turn to Google first for answers, getting your content where your audience is searching is critical. In this course, we break down how search works. By understanding the concepts of how to create copy for search, you’ll know why it matters, why SEO should be considered early in the process, how…

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In a world where people turn to Google first for answers, getting your content where your audience is searching is critical. In this course, we break down how search works. By understanding the concepts of how to create copy for search, you’ll know why it matters, why SEO should be considered early in the process, how to write for search, and how to measure the success of your content in getting the right message in front of the right people at the right time.

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Course Materials

Copywriting For Search 100: Essentials

Copywriting For Search 200: Strategy

Copywriting For Search 300: Management

Copywriting For Search 400: Mastery

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