Boot Camp Institute
Boot Camp Institute

Empower Client Services Certification

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2-Steps to Earning your Digital Marketing Certification: STEP 1 – Mark Complete All Videos There are nine lessons in this course. All lessons are provided below. You are required to watch all videos within the nine lessons. You’ll get emails each week with the content for the week ahead. POWER TIP: You must click “Mark Complete”…

Course Content

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Digital Strategy Foundations Empower 26 Topics
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Lesson Content
0% Complete 0/26 Steps
Digital Strategy – Introduction (2:10)
Digital Strategy – What is a Digital Strategy? (5:34)
Digital Strategy – The Steps to Build a Digital Marketing Plan (2:39)
Digital Strategy – The Importance of Digital Strategy Case Study: Hospital (8:23)
Digital Strategy – The Importance of Digital Strategy Case Study: Krista Neher (5:38)
Digital Strategy – Biggest Digital Challenges (1:49)
Digital Strategy – How a Clear Plan Helps (7:43)
Digital Strategy – The Benefits of a Clear Plan (2:36)
Digital Strategy – Strategy Framework: Building a Solid Strategy Step 1 – Listen (4:48)
Digital Strategy – Strategy Framework: Listening to Consumers (3:19)
Digital Strategy – Strategy Framework: Listening to the Competition (3:59)
Digital Strategy – Strategy Framework: Listening to Your Category or Industry (4:23)
Digital Strategy – Strategy Framework: Building a Solid Strategy Step 2 – Marketing Strategy (1:04)
Digital Strategy – Marketing Strategy: The GSOT Framework (9:01)
Digital Strategy – Marketing Strategy: What is a Goal? (2:38)
Digital Strategy – Marketing Strategy: What is a Strategy? (6:51)
Digital Strategy – Marketing Strategy: What is an Objective? (8:01)
Digital Strategy – Marketing Strategy: What is a Tactic? (5:33)
Digital Strategy – Marketing Strategy: The Customer Experience (5:13)
Digital Strategy – Marketing Strategy: Buying is a Process (2:43)
Digital Strategy – Marketing Strategy: “ANCRA” (3:18)
Digital Strategy – Marketing Strategy: “ANCRA” – Attract (6:01)
Digital Strategy – Marketing Strategy: “ANCRA” – Nurture (7:02)
Digital Strategy – Marketing Strategy: “ANCRA” – Convert (2:29)
Digital Strategy – Marketing Strategy: “ANCRA” – Retain and Grow (1:49)
Digital Strategy – Marketing Strategy: “ANCRA” – Advocate (2:47)
Digital Strategy Implementation Empower 23 Topics | 1 Quiz
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Lesson Content
0% Complete 0/23 Steps
Digital Strategy – Tactics: The Digital Ecosystem (5:37)
Digital Strategy – Tactics: Social Media (5:39)
Digital Strategy – Tactics: Ads (5:18)
Digital Strategy – Tactics: SEO (2:40)
Digital Strategy – Tactics: Website (3:27)
Digital Strategy – Tactics: Conversation Marketing (4:35)
Digital Strategy – Tactics: Email (1:54)
Digital Strategy – Tactics: CRM (2:43)
Digital Strategy – Tactics: Mobile (2:50)
Digital Strategy – Tactics: Determining the Right Tactics (1:13)
Digital Strategy – Tactics: Connecting Strategy to Tactics (6:22)
Digital Strategy – Prioritizing Digital: Cascading “GSOT” (3:38)
Digital Strategy – Prioritizing Digital: Linking KPIs to “GSOT” (6:48)
Digital Strategy – Prioritizing Digital: Beware Simplistic Measurement (4:33)
Digital Strategy – Prioritizing Digital: Where to Start (1:20)
Digital Strategy – Prioritizing Digital: Hero, Hub, Hygiene (9:43)
Digital Strategy – Prioritizing Digital: Investment-Impact Analysis (9:42)
Digital Strategy – Prioritizing Digital: Investment (1:40)
Digital Strategy – Prioritizing Digital: Impact (3:17)
Digital Strategy – Prioritizing Digital: What if I Don’t Know the Impact? (5:16)
Digital Strategy – Prioritizing Digital: Analyze and Improve (4:23)
Digital Strategy – Prioritizing Digital: Integrating Digital (5:00)
Digital Strategy Example – Prioritizing Digital: Measurement For the Success of Your Facebook Page (2:24)
Digital Content Optimization Empower 30 Topics | 1 Quiz
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Lesson Content
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Content Optimization: Introduction (2:14)
Why is Content Optimization so Important? (5:01)
Content Optimization: General Principles (2:00)
Content Optimization: General Principles – Keep it Short (8:26)
Content Optimization: General Principles – Bite-sized Messages (7:29)
Content Optimization: General Principles – Well-organized (7:48)
Content Optimization: General Principles – Grab Attention Early (6:06)
Content Optimization: General Principles – Clear Call To Action (9:22)
Optimizing Content for Facebook: Introduction (2:33)
Optimizing Content for Facebook: Text (11:36)
Optimizing Content for Facebook: Images (10:58)
Optimizing Content for Facebook: Video (7:12)
Optimizing Content for Facebook: Video Story Arc (7:04)
Optimizing Content for Facebook: Case Study – Silk (17:18)
Optimizing Content for Facebook: Case Study – Accenture (12:04)
Optimizing Content for YouTube Ads: Introduction (2:35)
Optimizing Content for YouTube Ads: Core Principles for Your Ad’s Success (7:22)
Optimizing Content for YouTube Ads: Case Study – Geico (3:51)
Optimizing Content for YouTube Ads: Case Study – Christian Dior (3:23)
Optimizing Content for YouTube Ads: Case Study – Mr. Clean (3:17)
Optimizing Content for Display Ads: Introduction (6:07)
Optimizing Content for Display Ads: Ad Comparison Examples (9:03)
Optimizing Content for Display Ads: Why is Ad Optimization Important? (12:24)
Optimizing Content for Landing Pages: Introduction (7:42)
Optimizing Content for Landing Pages: Case Study – LiveChat Services vs. FreshChat (4:06)
Optimizing Content for Landing Pages: Case Study – Enfamil vs. Similac (7:08)
The Importance of Testing Content (4:49)
Types of Content Testing (8:59)
Content Testing Case Study – Tide (2:45)
Content Testing Checklist (3:47)
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Course Includes

  • 11 Lessons
  • 301 Topics
  • 9 Quizzes
  • Course Certificate