Instagram Allows Keyword Searches – Previously you could only search hashtags, profiles and locations. Keywords won’t allow searches of all keywords and will be limited to keywords of general interest. This is still an interesting evolution to allow more visibility for your content.
Reels gets Integrated into Instagram – This is apparently annoying many users. Reels now shows up in the bottom navigation to integrate the apps and drive more people to Reels. This apparently isn’t popular with users.
YouTube Expands Ads – Ads will now be displayed on content that isn’t signed up to have ads. If you use YouTube to embed videos on your site, you may want to switch to Vimeo to maintain a strong user experience.
Microsoft Clarity Out of Beta – The free UX tool from Microsoft is out of Beta and ready to use. It includes features like heatmaps and more. Get robust data completely free. TIP: Google is expected to launch similar features next year (March or later)