Instagram Adds BeReal Features – Instagram added the front/back camera earlier in the year but they are now testing more BeReal features. Look for these coming to Instagram soon. This update also shows the platform’s interest in posting authentic content.
Instagram Shares Trend Report – This report shows what GenZ is up to. If you market to younger audiences, check out the trends to integrate into your 2023 plans.
LinkedIn Pages Updates – LinkedIn launched a number of updates to increase the value of Pages. First, you can now feature your newsletter more prominently on your Page and publish recurring articles. Second product listings are now searchable and have the ability to highlight features. Third, Pages have updated competitor analytics with even more information.
LinkedIn is Rolling out Scheduling – Users are currently seeing this in Android apps and web. While it is currently limited, expect to see more accounts and channels added. As with most LinkedIn rollouts, users don’t all have access to this feature yet.