February 2021 Digital Marketing News Updates

Facebook News Updates

  • Facebook and Apple Feud over Data – The next update to IOS will require users to opt-in to tracking. It is assumed that most users won’t opt-in, which will significantly reduce the amount of data that advertisers like Facebook use to target their ads with machine learning. The impact is yet to be seen, but Facebook positions themselves as helping small businesses and Apple positions it as data protection.
  • Facebook Breaks Down the Newsfeed Algo – Facebook has shared an update about how the newsfeed ranking algorithm works. It is in plain english with examples, so a great resource for people who don’t understand it.
  • Facebook US Growth Stalls – Daily and monthly active users in the US and Canada are stagnant based on Facebooks annual report.

Instagram News Updates

LinkedIn News Updates

Twitter Updates

Google News Updates

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