January 2021 Digital Marketing News Updates

Facebook News Updates

Brands can collaborate with Groups – Facebook expanded brands collaboration manager so brands can now partner with groups. It will show eligible public groups that brands can reach out to for partnerships.

Products Now Available for Pages – Pages can add and feature their products from their LinkedIn Page. This could be an interesting way to promote specific products/services and grow the reach of your Page through search. It is probably worth spending a few minutes to add them.
LinkedIn Testing Ads in Stories – This is in Beta but if you aren’t thinking about LinkedIn Stories yet, it shows the potential.

Twitter Acquires app for Screenshare in Lives – This can already be done through third-party streaming tools, but Twitter just acquired a company that does this. Look for more focus and features on lives in Twitter.

Podcasts get more visual space in search – Google increased the size of visuals of Podcasts in search results. This could lead to more listens and emphasizes the focus on Podcasts. Podcast owners should also focus on their visuals to get an edge in search results.
Short Videos (TikTok and Reels) displayed in search results – Google is highlighting the short videos in search results. This can lead to even more traffic from search and signals the growth of the short video medium.

Social Networks Grow in Pandemic – Despite the negative press, the major social networks all saw more growth in users during the pandemic. Facebook + Instagram were huge beneficiaries and Snap Chat is growing quickly as well.
WordPress Powers 40% of All Websites – Clearly the leading platform. This means that it will be the first platform for most major integrations.
Salesforce Acquires Slack – This huge purchase could mean integration into Salesforce but also a bigger backer with more to invest in the platform.