Video Ad Tips – Meta shares their top video ad tips after evaluating 70 campaigns. Key findings: lifestyle with product integration works best, under 15 seconds, tall or square and works with sound off.
Meta Adds Reels Creation to Facebook – Even if you don’t have video content, they are pushing templates to support simple reels creation. This shows how reels content is getting prioritized.
Mastodon Doesn’t have Numbers Yet – While many users and businesses are considering Mastodon as a Twitter alternative, the network only has 10 million users (compared to 300 million on Twitter). It may be wise to pause ads as content is an issue, but Mastodon doesn’t have the volume to replace Twitter yet.
Twitter Adds Public View Counts to Tweets – This is somewhat interesting as other networks are reducing the visibility of likes and vanity metrics. Twitter will show view counts publicly – but keep in mind – view counts are generally considered to be inflated on Twitter. High view counts aren’t clearly linked to traffic or other metrics.
Twitter Previews Longer Tweets – Musk has said the character count will increase to 4,000 and Twitter has provided previews showing how the content will look.
Twitter Blue Users Get More Features – Including priority visibility in the feed and longer video uploads. As Twitter perfects the offerings of Blue, look for more updates. The increased visibility alone could be a great reason – but it does fundamentally shift the network to pay-to-play.
Guide to Chat GPT – Everyone in marketing circles is talking about the new AI tool Chat GTP. This tool is able to provide coherent and thoughtful text answers. This is the first mainstream AI tool that gives us a glimpse to the future. If you haven’t tried it yet, check it out.