Instagram Flipside: Sharing everything was all the rage until it wasn’t. Instagram, Facebook, and even X all adopt users’ desires for privacy. Instagram’s version, Flipside, will allow you to create an alternative profile to segment with multiple populations.
LinkedIn Tests AI-Based Learning: LinkedIn is at it again, adding more AI features to their education resources this month. One feature includes a coaching element that will give you tips to improve set skills.
Google’s Tracking Protection on Google Chrome: You will now get the option on Google Chrome not to be tracked by third-party cookies. What does this mean? If your website is not set up correctly, it may not run effectively, so be sure you are set up correctly.
The Most and Least Valuable Social Media Advertising Chart: This is a great chart to start our year. It looks at data from 2023 and rates the average CPM on selected social media platforms. Here is our takeaway: remember, rather than solely relying on the CPM, consider the audience’s location before you make any adjustments for 2024.