Facebook Shares Details on Ad Review Policies – As more and more advertisers seem to complain about ad review issues, Facebook has detailed their ad review policy. While it doesn’t have a lot of detail, automated reviews may be part of the challenge.
Facebook Announces Live Shopping Fridays – Lookout Home Shopping Network!!! Facebook is testing live-stream video shopping with select retailers until mid-July. Stay tuned to see how this goes and if it leads to a broader roll-out.
Twitter News Updates
Twitter Launches Features for Spaces – Spaces is Twitters version of audio and now has more features. Users can now schedule broadcasts and sends out notifications. This can provide more visibility for Spaces and increase attendance.
LinkedIn Launches Branding Guide – To help businesses to use the platform as a brand building tool. This is a great tool to understanding to use the full scope of LinkedIn tools for branding objectives.
LinkedIn Launches Boosted Posts and Event Ads – Making is easier to quickly boost posts, users can now boost directly in their Page. They also added ads for events to grow your attendance. LinkedIn has been organically promoting LinkedIn events for a while now, so adding the ad option can grow exposure even further.
Pinterest News Updates
Pinterest Rebrands Idea Pins – Rebranding “story” pins to idea pins which allows business accounts to create high-quality (not disappearing) video content.
Industry News Updates
TikTok Marketing Guide – TikTok launched a new marketing guide (60 pages) to help businesses make better use of the platform.
Zoom Announced Virtual Events Platform – Zoom is ready to go with their new events platform this summer allowing for full event management. Zoom is already the most popular video platform, so bringing events to the platform will only make it more full-service for marketers.