LinkedIn Adds 3 New Features for Pages – The first allows businesses to build community among their employees. The second is product pages which now can include lead forms. The third is stories for Pages.
Twitter Launches SuperFollow – This allows users to pay $4.99 to “super follow” accounts and access special content. This is a way for Twitter users to financially support other users. It could be a monetization path for those with large Twitter followings.
Google Launched In-Results Lead Ads – Lead forms can be directly integrated into search ads. Users can complete the form without even leaving search results. This sends them to a lead form instead of a landing page, so it will negatively impact your traffic from search ads.
Google Updates Boundaries for Web Core Vitals – If you aren’t thinking about your Web Core Vitals yet – you should be. These will be used by Google for ranking soon. Google recently updated their boundaries (what counts as good, ok, or bad). Most businesses are struggling to achieve acceptable scores here and it could hurt your rankings later this year.
We Are Social State of Digital 2021 – I look forward to this report every year. It is the most comprehensive global report on digital marketing and internet usage trends by country. Check it out to see how your market is changing.
Social Media Benchmark Study – Want to know how you stack up on social? Check out this study with metrics from over 22 million posts. It has great benchmarks on things like engagement rates and more.
TikTok Trend Report – This shows you what is trending on the platform. You can even search by country. Even if you aren’t on TikTok, this is worth looking at for content inspiration.