iOs14.5 Update is Here and Impacting Facebook – With the new Apple update, users have to opt-in to tracking on their phone, which will dramatically impact the way Facebook tracks and optimizes ad performance. Users will be prompted to turn tracking on. If you run ads on Facebook, check your ad account for recommendations to optimize for the new change. You may also need to re-establish your tracking.
You Can Schedule STORIES – On Facebook and Instagram using Creator Studio. While not rolled out through the API yet (so your favorite scheduler likely won’t have it) you can do it directly in Facebook!!
Toolkit: LinkedIn Says B2B Isn’t Boring – LinkedIn launched a resource for businesses on how to optimize content for B2B and shed the label of “boring”. This resource has tons of great examples to challenge your creative thinking.
Twitter Launches Live Test of Professional Profiles – This is a test that they will roll out (no defined plan) where accounts will see the option to switch to a professional account. This presumably will give them more access, however there aren’t many details yet.
TikTok News Updates
TikTok Launches Tools to Help Small Businesses – If you’ve been thinking about TikTok but haven’t taken the plunge, now could be the time. TikTok is actively promoting small businesses this month with a special hashtag to grow visibility.
TikTok Launches Lead Gen Ads – This allows businesses to collect user info directly in the ad unit and drive conversions of their customers.
Google Adds Video Ad Testing – Since creative is the key factor in brand advertising success, Google has made it easier for brands to test ad video content with a new video A/B testing tool.
Industry News Updates
Zoom Launches Immersive View – This is a COOL NEW update where you can take a group photo or set up your view to see people in different settings – in an auditorium, at a table, etc.
High-Quality Content is a Sign of Trust – A new study shows that consumers view high-quality content as a sign that a brand is trustworthy. A nice reminder to make sure your brand is always presented professionally.