Facebook Changes Name to Meta – This doesn’t impact the name of Facebook (the app). It is the name of the parent company that owns Instagram, WhatsApp, Oculus, and Facebook. The name signals that Facebook believes the future is in the Metaverse – a broad term for virtual experiences like AR and VR.
Everyone can Post Links in Stories – Now all users can post links in Stories via the link sticker. This is a great way for businesses to use Instagram to drive site traffic. Keep in mind that it is only for Stories – not normal Instagram posts.
Twitter Launches Professional Profiles – You have to apply to gain the designation, but Twitter is opening up professional profiles to all users. Professional profiles give you more opportunities to customize your profile for your business.
YouTube Views Down Due to Seasonality – If your views are dropping on YouTube it may not be you. Many users are reporting activity declines, however, YouTube data shows that it is a seasonal impact.
TikTok Shares Data – Showing why people use the app and how it creates an authentic space for people.
Industry News Updates
Google Search: Context is KING – Google has been using machine learning and AI to better understand context for years. This means that businesses need to focus less on keywords and more on user experience, context, and content.