Meta Focus Revealed – In light of the report, Meta shared its focus going forward. The focus will be on AI discovery (to compete with TikTok), business messaging (to capitalize on this untapped opportunity), reducing reliance on user data in ads (because of the ios update) and of course, the Metaverse.
New Features in Groups – Groups get more features including public profiles and more robust admin features. If you are a heavy user of groups check out the new additions.
Instagram News Updates
Expanded Test of Multiple Links in Profiles – A client recently asked about this (they saw it on another profile). but it is still in TEST mode. So you may or may not get access (and it may or may not be permanent. We’ll keep you posted if there is an official roll-out.
Reels are Driving Engagement – This shouldn’t be surprising but Reels are driving the most engagements. Stories and Lives are also growing which could mean that the newsfeed is getting less attention.
TikTok Launches Profile Kit – This allows up to 6 links and support for LinkTree integration. This is making TikTok easier to convert to website traffic and sales.
YouTube + Google News Update
YouTube Introduces Handles – This is something that I thought already existed, but you can now create and use a handle in conversations on YouTube. Reserve your handle ASAP.
Alphabet (Google) Revenue Drops 27% – The big tech companies continue to miss earnings estimates and see stock price drops. The drop can be attributed to coming out of the pandemic, growth of other online platforms and also performance issues within Google products.
Use of Social Media Platforms This Year – This chart shows US Adults’ use of social media platforms. Interestingly usage of almost all platforms is up across the board. TikTok is making big gains but still has only 30% of the adult population.