Facebook Tests Ad-Free Experience in Europe – This is only a test, but it could roll out further. If many users are willing to pay, this could reduce the supply for ads (and increase the costs), reducing the effectiveness for advertisers. For now, this is just something to watch.
Threads on Facebook and Instagram Mobile Feeds- Threads is also now on your Facebook and Instagram mobile feeds.
X (Formerly Twitter) News Updates
X Launches Premium Paid Plans – These plans give you no ads in For You or Following, boosted visibility, and access to more tools. As many are already leaving the platform, it will be interesting to see how many want to pay for these features ($16/month).
TikTok Publishes E-Commerce Starter Guide – With the launch of shops, this guide is great if you want to bring your store to the platform. TikTok is growing and has tremendous potential for commerce. Getting in early could be a great competitive advantage if you sell products.
TikTok Set to Surpass Facebook in Minutes by 2025 – This is just a prediction. Facebook still has more monthly active users; however, TikTokers spend a lot of time on the platform. Interstingly, ad revenue isn’t projected to keep pace, leaving potential white space for advertisers.
AI News Update
Adobe Launches Next Generation Image and Video AI – These tools are truly transformative and allow users to create visual assets with AI easily. As a key player with enterprises and agencies, it will be interesting to see these features used in mainstream creative.