October 2021 Digital Marketing News Updates

Facebook News Updates

Facebook Launches Reels for Facebook – Users can now post short-form videos on Facebook (similar to TikToks). These can also be cross-posted from Instagram providing brands with more reach for video content they create.
Facebook Updates Ad Reach Estimates – These are now broader than before, so when running an add you’ll get a much bigger range on your reach. This is unfortunate for advertisers, but the previous numbers also lacked accuracy, so this may not be a big change after all.

I GTV is Retired and Replaced by Instagram Videos – IGTV (Instagram TV), a video platform for longer content, will no longer have a separate brand on the platform. It will be integrated into Instagram videos.
Businesses can Connect Instagram to WhatsApp – WhatsApp is the primary tool used outside the US fo r communication (like text messages). This integration allows businesses to have a CTA to WhatsApp right on their profile and also connect ads with a click to connect on WhatsApp.

LinkedIn Launches Creators Fund of $25Million – LinkedIn has launched a number of features for creators over the past few years, however monetization has been missing. LinkedIn launched a fund to compensate creators and accelerate their success.
LinkedIn Launches Articles for Pages, Integrated Events and Better Metrics – This quarter LinkedIn is launching a number of features to enhance the Pages experience. Articles for Pages allows pages to post long format content – this can include reposting articles from your blog to grow exposure. The events platform is also getting new features including sponsoring in-stream events. Finally LinkedIn will provide better measurement and reporting including access to brand lift studies to measure the effectiveness of marketing on the platform.

TikTok Reaches 1 Billion Active Users – Hitting a new milestone and showing strong continued growth for the platform.
TikTok Overtakes YouTube in Watch Time – This is ONLY on Android and mobile apps, but again it shows the strength of the platform.

Media Budget Trends for 2021 – Check out the trends for media budgets next year – including a huge lift for video ads.
Evolution of Social Media Apps – This new research shows you what is trending in social media and where the future is. Definintely worth a look.
New Reasearch Shows B2B Content Should be 95:5 – The vast majority of B2B buyers aren’t buying now – they are buying later. This means that 95% of your content should be top of funnel in order to connect with them.