October 2021 Digital Marketing News Updates

Facebook News Updates

  • Facebook Launches Reels for Facebook – Users can now post short-form videos on Facebook (similar to TikToks). These can also be cross-posted from Instagram providing brands with more reach for video content they create.
  • Facebook Updates Ad Reach Estimates – These are now broader than before, so when running an add you’ll get a much bigger range on your reach. This is unfortunate for advertisers, but the previous numbers also lacked accuracy, so this may not be a big change after all.

Instagram News Updates

LinkedIn Updates

  • LinkedIn Launches Creators Fund of $25Million – LinkedIn has launched a number of features for creators over the past few years, however monetization has been missing. LinkedIn launched a fund to compensate creators and accelerate their success.
  • LinkedIn Launches Articles for Pages, Integrated Events and Better Metrics – This quarter LinkedIn is launching a number of features to enhance the Pages experience. Articles for Pages allows pages to post long format content – this can include reposting articles from your blog to grow exposure. The events platform is also getting new features including sponsoring in-stream events. Finally LinkedIn will provide better measurement and reporting including access to brand lift studies to measure the effectiveness of marketing on the platform.

TikTok News Updates

Industry News Updates

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