Beta Testing Instagram Repost Feature – This is ONLY in test mode, but Instagram is now testing a repost option. This would be great for brands looking to amplify and share other content on their page. Stay tuned to see if it rolls out.
LinkedIn Pages New Features – There are 3 new features for LinkedIn Pages. The first is that posts will now have templates – you can use a template to easily create a post. Second, Pages can “Pin Comments” to feature the most relevant or useful comments on a post. Finally, Pages can share their commitments for example career growth, work-life balance, or DEI. These updates are small but can make your Page even more effective.
LinkedIn Launches Focused Inbox – LinkedIn is looking to clean up their inboxes (FINALLY)!!!!! You can now find focused messages separate from all the spam.
LinkedIn Shows Roles from Current Employers – You can now see the roles available at your current company to allow for internal growth. NOTE to employers: If you are posting roles on LinkedIn your employees will likely see them.
TikTok Increases Description Length – From 300 characters to 2200 characters. Use longer descriptions to optimize for searches and get more visibility. Studies show that young people use TikTok and Insta as search engines. Optimizing your descriptions for searchers will become more vital to earning views.
YouTube is Monetizing Shorts with a 45% Revenue Share – This shows that YouTube wants to be a serious player in this format. If you create content on YouTube – definitely take the time to add your shorts. This could be a great opportunity to repurpose from Insta and TikTok.