Medtronic Advanced Digital Strategy Quiz

Question 1 of 10

1. Question

What is the difference between a goal and a strategy?

A strategy is what you want to achieve, the goal is how
The goal is measurable, the strategy is not
A goal is what you want to achieve, the strategy is how
The goal is why, the strategy is what

Question 2 of 10

2. Question

Which of the following is NOT a digital strategy?

Attract/reach
Grow sales
Convert
Advocate

Question 3 of 10

3. Question

You launched a new product that you want your current customers to buy. Which strategy should you use?

Attract/reach
Nurture
Convert
Retain/Grow

Question 4 of 10

4. Question

You want to be known as the best solution for a specific problem. What strategy should you use?

Attract/reach
Nurture
Convert
Retain/Grow

Question 5 of 10

5. Question

You want to build awareness as the expert in your space. What tactic is most likely to support this?

Facebook Page
Facebook Ads
Website
Email

Question 6 of 10

6. Question

What is a KPI?

A way to measure your goal
An indicator that your plan is succeeding in achieving your goal
A measure of your strategy
All of the above

Question 7 of 10

7. Question

What is last touch attribution?

The most effective way to measure
A way to attribute KPIs
Attributing all success to the last touchpoint
A complex way to measure across platforms

Question 8 of 10

8. Question

Where do we typically assign KPIs?

To the goal
To the strategy
To the tactic
All of the above

Question 9 of 10

9. Question

You are running ads to generate leads for your business. What would be a good KPI?

Cost per reach
Cost per impression
Cost per click
Cost per conversion

Question 10 of 10

10. Question

What costs should be included in an impact / investment analysis?

Setup costs
Launch costs
Running costs
All of the above