Welcome to the Boot Camp Digital Digital Marketing Certification program! This course will give you everything you need to successfully create, implement and evaluate a digital marketing strategy. The certification covers the core digital marketing tools used by businesses as well as the strategy and measurement needed to be successful. Whether you want to build a strategy, execute a plan with best practices or evaluate your efforts, this program will put you on the right path. For tips on getting started, check out our Welcome Video & FAQ page.
STEP 1 – Complete Courses
Complete the eight courses that are accessible below and on your homepage. This program is self-guided so begin with courses most relevant to your business. It is recommended that you complete all of the courses as they prepare you for the content in the final assessment. A quiz is available at the end of each lesson so you can test your knowledge before moving on to more complex material. Most final assessment questions are from the 200 and 300 levels of these eight courses:
POWER TIP: Remember to click “Mark Complete” after each video so that your progress is tracked as you advance through each course.
STEP 2 – Pass Digital Marketing Certification Test
A single 40 question, cumulative test is required in order to assess your knowledge in Digital Marketing. Questions will be taken from the eight courses listed above. A score of 70% or above is required to obtain your certification. You may take the test multiple times. Take the Digital Marketing Strategy Test here.
STEP 3 – Submit Assignment
Download your Digital Marketing Action Planner by clicking the icon below – choose either a PDF or Word document. We recommend you download this early on so that you can fill this in as you go through your courses. The Action Planner does not need to be 100% complete – some sections may not apply to your business. Aim to complete about 70 – 80% of it based on what is relevant for your business case. You will need to complete the Digital Marketing Certification test first in order to submit your Action Planner. Submit your Digital Marketing Strategy Action Planner here.
STEP 4 – Display Your Certification
Proudly display your credentials on your website, LinkedIn and other social networks. See how to display your Certification on your LinkedIn profile here.
Schedule office hours to speak with a Boot Camp Digital instructor. If you have questions about the curriculum or how to apply it to your business, schedule a call to speak with one of our experienced trainers.